Common
Questions:
How
do I know this works?
How
experienced are you?
Why
should I pay you to advertise my business on Google
when I can do it myself?
Can
I set a monthly limit on my advertising spend?
Does
advertising on Google really work for my business which
is only based locally?
Will
this work for my business that's national?
Can
you tell me how many new customers I will get with Google?
How
much will it cost to find each new customer for my business?
Your
question not answered here?
How
do I know this works?
Fundamentally
you will know your advertising is working by simply
going to Google and typing in the search words I've
optimised for your campaign. You'll see the advert I've
created for you. The only time you won't see your advert
is if your daily budget has already been used up. I
also recommend you ask your customers where they found
you. I want you to know that this form of advertising
is working for you so we can maintain a long term business
relationship. Also, I will not charge you any money
until AFTER your adverts are live so there is no risk
to you.
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How
experienced are you?
I
have been a full time internet marketer since 2001.
For more proof of my work in the particular Google advertising
arena, check out some of my "real
examples".
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Why
should I pay you to advertise my business on Google
when I can do it myself?
You
can of course manage your own online advertising with
Google. However, Google does reward advertisers who
know what they are doing and have bigger advertising
budgets by giving lower prices than to a novice or small
time advertiser. In short, I am confident I will get
you more clicks (visitors) to your business for less
money than you can, doing it yourself. The other common
advice to anyone running a business is "concentrate
on what you're good at". In other words, spend
your time and effort on the things you do best whilst
outsourcing all the other areas of your business.
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Can
I set a monthly limit on my advertising spend?
Absolutely
YES! In fact, I don't offer a service based on your
advertising budget. There are many other "advertising
management companies" who do offer their services
based on a percentage of your advertising budget, but
obviously it's not in their interests to keep costs
down! I want to build a long term business relationship
and essentially that means I need to provide you with
a fixed cost service so you know exactly what you're
getting whilst I have a clear incentive to keep the
costs down.
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Does
advertising on Google really work for my business which
is only based locally?
Absolutely
YES! Lots of people now wonder how they used to cope
"BG - Before Google". The evidence is all
around that almost all businesses are focusing their
advertising on Google simply because it works! More
and more people turn to Google BEFORE looking in the
traditional media such as local newspapers or yellow
pages. Google themselves give real data showing just
how many people are searching for different things with
their Keyword Research Tool - take a look at the "real
examples" page for more details.
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Will
this work for my business that's national?
Yes.
Whilst I have called this business "local hits"
I am more than happy to quote to advertise your business
with Google on a national basis. Just click the get
started now section.
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Can
you tell me how many new customers I will get with Google?
By
advertising on Google, as long as your budget is correct
and your adverts are properly optimised for your target
audience, you WILL get visitors to your web site/business.
However, how many of those visitors become customers
will be down entirely to how well your web site converts
those visitors into prospective customer enquiries.
That side of the business I'm afraid is entirely down
to you. I can definitely guarantee to get you visitors
to your site via Google, but how many become customers
is a question only you will be able to answer. That
said, I would hope the average business would be able
to convert 10% of Google search visitors into customers
as this is a very targeted way of reaching an audience
"ready to buy".
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How
much will it cost to find each new customer for my business?
I
will be able to give you a pretty reliable cost per
visitor to your web site when you click on the "get
started now" link however, the cost per new
customer will depend entirely on how well you convert
visitors to your site into customers. Personally I would
suggest you ought to be aiming at a conversion rate
of between 5% and 15%. If you're web hosting company
provides you with web stats on your web site you should
be able to calculate your "cost per conversion"
quite easily. Advertising on Google will give you very
accurate data on your return on investment - unlike
the traditional forms of advertising media such as local
papers, yellow pages etc which are very difficult to
justify or verify.
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Your
question not answered here?
If you have
a question that is not answered on this page, please
contact
me.
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